The Challenge/Ask
Tractor Supply Co. is a nationally-recognized supply store where farmers from all over the country go to get supplies. So when they tasked us with launching their in-house workwear brand, Ridgecut, to the public for the first time ever, we were more than a little eager. In fact, we could hardly wait.
Helping Local Farmers Find New Heights
What We Did
As part of our marketing for retail stores, we led the creative strategy and produced 15 go-to-market video assets for TV, OTT, and web, covering both the men’s and women’s lines. In addition to video, we designed in-store graphics that reinforced the campaign. Over a five-day production, we created compelling content that highlighted product benefits and functionality—helping this retail brand compete with major players in the space.
results
We successfully launched the campaign nationwide, cementing Ridgecut as a major player in the workwear space and putting them top of mind for farmers.
Don’t be afraid to take on something new. Outsiders can make waves on the big stage with the right strategy.
