Using Data to Guide Digital Strategy in Addiction Treatment

Many treatment centers rely on reports filled with metrics, but often fail to ask whether those numbers actually drive results. Data should lead to decisions, not confusion—and it’s crucial to distinguish between using marketing tools and having a true strategic roadmap. Instead of just reviewing reports, leaders should ask what the data reveals and what questions it raises. After all, marketing is only one piece of the puzzle; without direction, even good tools won’t get you far.