Working with Humana on a more human way to healthcare.
Five months of strategic planning and content development, a week-long shoot in Chicago, and three months of post-production—Humana and Snapshot collaborated to create a dynamic health insurance marketing campaign delivering 30+ pieces of content across two initiatives. Partnering with the Commercial Division of one of the nation’s largest health insurance providers, our creative team brought to life the vision of “A More Human Way to Healthcare”, crafting a compelling narrative that resonates with audiences and reinforces Humana’s commitment to accessible, compassionate care.
Working with Humana on a more human way to healthcare.
We wanted to place all of the emphasis on Evie while still showing the benefits of Humana. Healthcare is an inherently human thing at its core, so it's only natural that we make someone and their journey the subject of the campaign. Telling her story means telling many stories, helping the audience visualize the benefits and experience of Humana.
